Case Study: BrightView Social Media Strategy

Eager to learn how BrightView is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BrightView.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

BrightView is a global company that specializes in providing integrated landscaping services to clients around the world. With headquarters located in the United States, BrightView has established its presence in several countries, including Canada, the United Kingdom, and Germany, among others. The company caters to a diverse range of clients, including commercial properties, residential complexes, universities, and public parks, ensuring that outdoor spaces are impeccably maintained and visually appealing.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, BrightView excels in many areas. One notable aspect of their strategy is their consistent and engaging presence on various platforms. From sharing stunning photographs of their landscape designs to posting informative videos about sustainable gardening techniques, BrightView actively connects with their audience and showcases their expertise.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: BrightView's Successful Social Media Strategy

Additionally, BrightView leverages the power of user-generated content on social media. They encourage their clients and followers to share their own experiences, featuring their work or improvements made to their landscapes. This approach not only demonstrates the company's commitment to customer satisfaction but also serves as social proof, building trust and credibility among potential clients.

Conclusion

Furthermore, BrightView's social media strategy includes regular updates on industry trends, innovative landscaping techniques, and seasonal tips. By providing valuable and relevant content, they position themselves as a reliable source of information for both existing and prospective clients. This approach not only reinforces their expertise but also helps establish long-term relationships with their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video