Case Study: BPER Banca Social Media Strategy

Eager to learn how BPER Banca is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BPER Banca.

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Introduction

BPER Banca is a prominent banking institution primarily operating in Italy. With its headquarters in Modena, the bank caters to a diverse range of clients, including individuals, businesses, and institutional investors.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, BPER Banca has been successful in utilizing various platforms to engage with its audience and promote its services.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: BPER Banca's Successful Social Media Strategy

Firstly, BPER Banca maintains an active presence on popular social media platforms such as Facebook, Twitter, and LinkedIn. Through these channels, the bank shares relevant and informative content, including updates on financial products, industry news, and insights to educate and engage its followers.

Conclusion

Secondly, the bank leverages social media to build a sense of community and foster customer interaction. BPER Banca encourages its clients and potential customers to ask questions, provide feedback, and share experiences, creating an open and inclusive environment. This approach helps the bank establish stronger relationships and trust with its audience.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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