Case Study: BlackRock Social Media Strategy

Eager to learn how BlackRock is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BlackRock.

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Introduction

BlackRock, one of the world's largest investment management companies, has a strong presence on social media platforms. With headquarters in New York City, the company operates in various countries around the globe and caters to a wide range of clients, including institutional investors, individuals, and financial advisors.

Before: The Challenges of Social Media Marketing

In terms of their social media marketing strategy, BlackRock has successfully leveraged these platforms to engage with their audience and provide valuable content. They regularly share informative articles, market insights, and thought leadership pieces, establishing themselves as a reliable source of financial information. This approach helps them foster trust and credibility among their target audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: BlackRock's Successful Social Media Strategy

Furthermore, BlackRock actively encourages interaction and conversation on their social media accounts. They respond promptly to customer inquiries, acknowledge feedback, and engage in discussions, creating a sense of community. By demonstrating their commitment to customer service and building relationships, they enhance their brand image and strengthen customer loyalty.

Conclusion

However, there are areas where BlackRock's social media marketing strategy could be improved. Firstly, while they have a strong presence on platforms like LinkedIn and Twitter, they could benefit from expanding their reach to other popular platforms such as Instagram and Facebook. This would allow them to tap into a wider audience and connect with potential clients who are active on these platforms.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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