Case Study: BKW AG Social Media Strategy

Eager to learn how BKW AG is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BKW AG.

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Introduction

BKW AG is a renowned Swiss company headquartered in Berne, Switzerland. With a presence in several European countries, it primarily caters to clients in the energy sector, providing services such as electricity production, distribution, and energy supply.

Before: The Challenges of Social Media Marketing

On social media, BKW AG effectively utilizes various platforms to engage and connect with its target audience. Their strategy incorporates the following positive aspects:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: BKW AG's Successful Social Media Strategy

1. Engaging Content: BKW AG consistently creates high-quality content that is informative, relevant, and engaging for their followers. They share updates on energy-related developments, technological advancements, and insights into sustainable energy solutions. This approach helps to position BKW AG as a thought leader in the industry.

Conclusion

2. Visual Appeal: The company employs visually appealing graphics, images, and videos to enhance their social media presence. This visual element not only attracts attention but also effectively communicates complex concepts and solutions in a simplified manner.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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