Case Study: BigCommerce Social Media Strategy

Eager to learn how BigCommerce is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BigCommerce.

Continue reading to find out!

Introduction

BigCommerce is an e-commerce platform that helps businesses of all sizes to create and manage their online stores. With its headquarters in Austin, Texas, BigCommerce operates globally, catering to clients in various countries around the world.

Before: The Challenges of Social Media Marketing

On social media, BigCommerce stands out with its effective marketing strategy that allows the company to engage with its target audience and build brand awareness. Here are some notable aspects of their social media approach:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: BigCommerce's Successful Social Media Strategy

Firstly, BigCommerce adopts a customer-centric approach, focusing on providing valuable content and resources to its audience. Through their social media channels, they regularly share insightful blog posts, industry trends, and helpful tips to guide businesses in their e-commerce journey.

Conclusion

Additionally, BigCommerce leverages user-generated content (UGC) to showcase their clients' success stories. This strategy not only humanizes the brand but also serves as social proof, demonstrating the platform's effectiveness in driving business growth.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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Learn how you can improve your social media marketing

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