English

Case Study: BHP Social Media Strategy

Eager to learn how BHP is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BHP.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

BHP is a multinational mining company headquartered in Melbourne, Australia. With operations in more than 90 countries worldwide, BHP primarily focuses on extracting and processing essential resources such as iron ore, copper, and coal. Its diverse client base includes industries such as steel, automotive, construction, and energy.

Before: The Challenges of Social Media Marketing

On social media, BHP has effectively utilized various platforms to engage and connect with its audiences. One of the notable aspects of their strategy is the emphasis on transparency and showcasing their sustainable practices. BHP regularly shares updates about their environmental initiatives, safety measures, and community engagement projects. By presenting these efforts, the company creates a positive image and establishes trust among its stakeholders.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: BHP's Successful Social Media Strategy

Another commendable aspect of BHP's social media marketing is its focus on storytelling. The company effectively utilizes visual content, videos, and infographics to educate and inform the audience about their operations, processes, and industry insights. By sharing engaging stories, BHP effectively captures the attention of its target audience and keeps them informed and interested.

Conclusion

However, there are also areas where BHP can further improve its social media strategy. One aspect is the need for increased interactivity and engagement with followers. While BHP does share informative content, there is limited two-way communication with the audience. Encouraging discussions, responding to comments, and actively seeking user-generated content can enhance the overall engagement levels and foster a sense of community.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video