Case Study: Bharat Petroleum Social Media Strategy

Eager to learn how Bharat Petroleum is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bharat Petroleum.

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Introduction

Bharat Petroleum Corporation Limited (BPCL) is an Indian state-controlled oil and gas company, headquartered in Mumbai. It operates in various countries including India, Nepal, and Sri Lanka, providing a wide range of petroleum products and services. With a client base ranging from individual consumers to large industrial customers, BPCL caters to diverse sectors including transportation, power, and manufacturing.

Before: The Challenges of Social Media Marketing

On social media, Bharat Petroleum has successfully utilized various platforms to engage with its audience and promote its products and services. Firstly, the company has a strong presence on platforms like Facebook, Twitter, and Instagram, where it actively shares updates, news, and offers. This helps in not only building brand awareness but also in assisting customers with their queries and concerns.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Bharat Petroleum's Successful Social Media Strategy

Secondly, the company leverages user-generated content by encouraging customers to share their experiences using BPCL products or services. This strategy helps in fostering a sense of community and trust among its customers. BPCL also organizes interactive contests and campaigns on social media, which not only increase brand visibility but also create a buzz among its followers.

Conclusion

Furthermore, Bharat Petroleum uses social media to educate and inform its audience about important initiatives and events. For example, it highlights its commitment to sustainability and environmental conservation by sharing content related to renewable energy and green practices. By doing so, the company establishes itself as a responsible corporate entity.

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