Case Study: Bausch & Lomb Social Media Strategy

Eager to learn how Bausch & Lomb is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bausch & Lomb.

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Introduction

Bausch & Lomb is a renowned eyecare company, established in 1853, and headquartered in Rochester, New York, USA. With a multinational presence, the company operates in over 100 countries worldwide. Bausch & Lomb primarily caters to clients seeking innovative optical products and services, ranging from contact lenses and lens care products to surgical equipment and pharmaceuticals.

Before: The Challenges of Social Media Marketing

On social media platforms, Bausch & Lomb has strategically developed a strong online presence, leveraging the power of these platforms to connect and engage with its target audience effectively. Through its social media marketing efforts, the company has successfully cultivated a positive brand image and garnered a significant following.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Bausch & Lomb's Successful Social Media Strategy

One notable aspect of Bausch & Lomb's social media marketing strategy is their commitment to providing valuable and informative content. They regularly share eye health tips, product updates, and educational material, demonstrating their expertise in the field. By offering valuable information, they not only engage their existing customers but also attract new ones who appreciate their genuine dedication to eye care.

Conclusion

Another strength of Bausch & Lomb's social media marketing lies in their interactive approach. The company actively responds to customer queries and concerns, providing prompt and personalized support. This high level of engagement not only enhances customer satisfaction but also strengthens their brand reputation as a trusted eyecare provider.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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