Case Study: Barrett Business Services Social Media Strategy

Eager to learn how Barrett Business Services is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Barrett Business Services.

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Introduction

Barrett Business Services (BBSI) is a professional employer organization (PEO) that provides human resource management solutions to small and medium-sized businesses. With headquarters in Vancouver, Washington, BBSI operates primarily in the United States and serves a wide range of clients from various industries.

Before: The Challenges of Social Media Marketing

In leveraging social media platforms, BBSI has successfully established a strong online presence and effectively engages with its target audience. This section highlights some of the notable aspects of BBSI's social media marketing strategy.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Barrett Business Services's Successful Social Media Strategy

BBSI consistently produces high-quality and relevant content across its social media channels, including Facebook, Twitter, and LinkedIn. By sharing informative articles, industry insights, and helpful tips, the company showcases its expertise in HR management and positions itself as a trusted resource for businesses seeking HR solutions.

Conclusion

Another commendable aspect is BBSI's commitment to building an engaging community on social media. The company actively encourages audience interaction by posing questions, responding to comments, and facilitating discussions. This fosters a sense of connection and builds loyalty among its followers, ultimately contributing to brand advocacy.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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