Case Study: Bank of New York Mellon Social Media Strategy

Eager to learn how Bank of New York Mellon is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bank of New York Mellon.

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Introduction

Bank of New York Mellon (BNY Mellon) is a global financial services company headquartered in New York City, United States. With a presence in over 35 countries, BNY Mellon serves a diverse range of clients, including corporations, institutions, and high-net-worth individuals.

Before: The Challenges of Social Media Marketing

On social media, BNY Mellon has successfully established a strong presence, leveraging various platforms to effectively engage with its target audience. Here are some of the positive aspects of their social media marketing strategy:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Bank of New York Mellon's Successful Social Media Strategy

Firstly, BNY Mellon actively uses social media platforms like LinkedIn, Twitter, and YouTube to share valuable insights and thought leadership content. They regularly publish articles, reports, and videos related to financial markets, investments, and industry trends. This approach positions BNY Mellon as a trusted source of information, catering to the needs of their clients and target audience.

Conclusion

Secondly, BNY Mellon actively participates in conversations on social media by responding to comments, queries, and feedback from their followers. This level of engagement helps in building strong relationships with their audience and demonstrates their commitment to customer satisfaction.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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