Case Study: Bank of East Asia Social Media Strategy

Eager to learn how Bank of East Asia is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Bank of East Asia.

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Introduction

Bank of East Asia (BEA) is a prominent financial institution headquartered in Hong Kong. With a strong presence in Hong Kong and mainland China, BEA also operates in several other countries, including the United States, Canada, and the United Kingdom. The bank primarily caters to retail and commercial clients, providing various banking and financial services.

Before: The Challenges of Social Media Marketing

In recent years, BEA has made significant strides in leveraging social media platforms for its marketing efforts. By establishing an active presence on platforms such as Facebook, Twitter, LinkedIn, and YouTube, the bank has effectively engaged with its target audience and showcased its offerings.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Bank of East Asia's Successful Social Media Strategy

One commendable aspect of BEA's social media marketing strategy is its consistent and informative content. The bank regularly shares updates on financial news, industry trends, and its own products and services. This helps to keep the audience informed and positions BEA as a knowledgeable and trustworthy institution.

Conclusion

Additionally, BEA leverages the power of visual storytelling through creative and engaging visuals, videos, and infographics. By presenting complex financial information in a visually appealing manner, the bank effectively captures the audience's attention and makes it easier for them to understand and connect with the content.

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