Case Study: BAE Systems Social Media Strategy

Eager to learn how BAE Systems is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for BAE Systems.

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Introduction

BAE Systems is a multinational defense, security, and aerospace company headquartered in London, United Kingdom. Operating in over 40 countries, they provide innovative technology and solutions to clients around the world, including governments, military organizations, and commercial customers.

Before: The Challenges of Social Media Marketing

On social media, BAE Systems has successfully leveraged various platforms to engage with their audience and promote their brand. One notable aspect of their social media marketing strategy is the emphasis on showcasing their cutting-edge technologies. Through visually appealing posts, videos, and infographics, they effectively highlight their products and services, making them more accessible to a wider audience.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: BAE Systems's Successful Social Media Strategy

Furthermore, BAE Systems actively uses social media to foster a sense of community and collaboration. They frequently share updates on their ongoing projects, partnerships, and collaborations, which not only keeps their followers informed but also establishes trust and transparency. By encouraging engagement through comments, likes, and shares, they create a space for their audience to join conversations and express their opinions.

Conclusion

Moreover, BAE Systems utilizes social media platforms to attract and retain top talent. They showcase their commitment to innovation, diversity, and employee development through behind-the-scenes glimpses, employee spotlights, and career opportunities. By highlighting their corporate culture and values, they aim to connect with potential employees who align with their mission and vision.

How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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