Case Study: Azelis Group Social Media Strategy

Eager to learn how Azelis Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Azelis Group.

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Introduction

Azelis Group is a global distributor of specialty chemicals and ingredients, serving industries such as personal care, food and nutrition, and coatings and adhesives. With headquarters in Antwerp, Belgium, the company operates in more than 50 countries, providing technical support and innovative solutions to its clients.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Azelis Group has made significant strides in establishing its online presence. Through various platforms including Facebook, Twitter, LinkedIn, and Instagram, the company effectively engages with its target audience. By sharing informative content, industry news, and success stories, Azelis Group effectively showcases its expertise and demonstrates its commitment to offering reliable solutions.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Azelis Group's Successful Social Media Strategy

One of the notable aspects of Azelis Group's social media strategy is its focus on building a community. By actively responding to customer inquiries and comments, the company creates an interactive and engaging environment. This helps in fostering strong relationships with existing clients and attracting potential customers.

Conclusion

Furthermore, Azelis Group regularly highlights the achievements and contributions of its employees, effectively showcasing the human element behind the business. This personal touch adds authenticity to the company's online presence and helps establish trust with its audience.

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