English

Case Study: Atlassian Social Media Strategy

Eager to learn how Atlassian is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Atlassian.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Atlassian is a leading software company that focuses on providing collaboration and productivity tools for teams. With its headquarters in Sydney, Australia, Atlassian operates in multiple countries worldwide, including the United States, the United Kingdom, and the Netherlands. The company caters to a wide range of clients, from small businesses to large enterprises, offering solutions that enhance teamwork and streamline project management.

Before: The Challenges of Social Media Marketing

On social media, Atlassian has implemented a solid strategy that effectively engages with its target audience. By utilizing various platforms such as Facebook, Twitter, and LinkedIn, the company effectively communicates its brand values and offerings to its followers. Atlassian shares valuable content, including case studies, success stories, and expert advice related to team collaboration and project management. This not only helps to establish the company as a thought leader but also provides added value for its target audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Atlassian's Successful Social Media Strategy

In addition to providing valuable content, Atlassian actively engages with its followers, responding to comments, addressing queries, and fostering discussions. This level of interaction not only shows the company's commitment to customer satisfaction but also helps in building a sense of community among its followers. Atlassian also leverages social media for customer support, directing users to resources, tutorials, and troubleshooting guides, further enhancing the overall customer experience.

Conclusion

While Atlassian has a strong social media presence, there are areas where its strategy could be improved. Firstly, the company could increase its use of visual content, such as infographics and videos, to make its social media posts more engaging and shareable. Visual elements have proven to capture attention and drive higher levels of engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video