Case Study: Ashland Social Media Strategy

Eager to learn how Ashland is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ashland.

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Introduction

Ashland is a global specialty chemicals company that operates in more than 100 countries around the world. With its headquarters located in Covington, Kentucky, USA, Ashland serves a wide range of clients across various industries, including personal care, pharmaceuticals, coatings, and agriculture.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Ashland has implemented several effective strategies to engage with its target audience and promote its products and services. Firstly, the company consistently produces high-quality content that is not only informative but also visually appealing. Their posts on platforms like Facebook, Instagram, and LinkedIn are carefully curated to showcase their expertise and showcase their products in action.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Ashland's Successful Social Media Strategy

Secondly, Ashland actively encourages user-generated content, leveraging the power of social media influencers and satisfied customers. By featuring real-life experiences and testimonials, the company builds trust and credibility among its audience. This approach not only helps in spreading the word about their offerings but also cultivates a sense of community and loyalty.

Conclusion

Furthermore, Ashland is adept at utilizing different social media channels to deliver targeted messages. They tailor their content to suit the specific preferences and demographics of each platform, ensuring maximum engagement. From how-to videos and product tutorials on YouTube to thought leadership articles on LinkedIn, Ashland maintains a diverse and well-rounded social media presence.

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