Case Study: ArvinMeritor Social Media Strategy

Eager to learn how ArvinMeritor is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ArvinMeritor.

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Introduction

ArvinMeritor is a global automotive parts manufacturer with its headquarters in Troy, Michigan, USA. The company operates in over 23 countries, including the United States, Germany, China, India, and Brazil, catering to both original equipment manufacturers (OEMs) and the aftermarket segment.

Before: The Challenges of Social Media Marketing

On social media, ArvinMeritor has been successful in several aspects. Firstly, they have a strong presence across major platforms such as Facebook, Twitter, and LinkedIn. Through these platforms, they effectively engage with their target audience by sharing industry news, product updates, and promotional events.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: ArvinMeritor's Successful Social Media Strategy

Moreover, ArvinMeritor actively fosters a sense of community by encouraging user-generated content. They regularly feature customer testimonials, success stories, and photos of their products in action. This strategy not only boosts brand loyalty but also acts as a powerful marketing tool by showcasing the quality and reliability of their products to a wider audience.

Conclusion

Furthermore, ArvinMeritor leverages social media for customer support. They promptly respond to customer queries and complaints, providing personalized assistance, and resolving issues in a timely manner. This approach not only enhances customer satisfaction but also showcases their commitment to customer service.

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