Case Study: Arkema Social Media Strategy

Eager to learn how Arkema is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Arkema.

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Introduction

Arkema is a global chemical company with headquarters in Colombes, France. With operations in more than 50 countries, Arkema caters to a wide range of clients across various industries, including coatings, adhesives, and advanced materials.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Arkema has successfully utilized these platforms to enhance its brand visibility and engage with its target audience. The company has a strong presence on popular social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Arkema's Successful Social Media Strategy

One of the great things Arkema does on social media is sharing valuable content that showcases its expertise. From informative articles to engaging videos, Arkema provides its followers with insightful industry knowledge. This not only helps to establish Arkema as a thought leader but also keeps its audience updated with the latest trends and innovations.

Conclusion

Another positive aspect of Arkema's social media strategy is its focus on creating interactive and engaging content. The company encourages its audience to participate in discussions, ask questions, and share their opinions. This fosters a sense of community and helps build stronger relationships with customers and industry professionals.

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