Case Study: Arconic Social Media Strategy

Eager to learn how Arconic is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Arconic.

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Introduction

Arconic is a global company headquartered in Pittsburgh, Pennsylvania, and operates in various countries including the United States, Brazil, China, France, Germany, and Russia. With a focus on engineering and manufacturing innovative products, Arconic primarily caters to clients in industries such as aerospace, automotive, commercial transportation, and building and construction.

Before: The Challenges of Social Media Marketing

On social media, Arconic has implemented a commendable marketing strategy that effectively showcases its capabilities and engages its target audience. Here are some of the key aspects that make their social media presence noteworthy:

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Arconic's Successful Social Media Strategy

Firstly, Arconic leverages visual content to captivate its followers. Through eye-catching images and videos, they effectively highlight their cutting-edge products and their impact on various sectors. This approach helps create an appealing and engaging experience for their audience.

Conclusion

Secondly, Arconic understands the importance of storytelling in their social media strategy. They consistently share success stories and case studies that demonstrate their products' real-world applications. By showcasing the value they bring to their clients' operations, Arconic cultivates a sense of trust and credibility among their audience.

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