Case Study: Applus Services Social Media Strategy

Eager to learn how Applus Services is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Applus Services.

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Introduction

Applus Services is a global company with headquarters in Spain and operations spread across more than 70 countries. With a focus on providing quality testing, inspection, and certification services, they cater to a wide range of clients, including industries such as automotive, aerospace, energy, and consumer goods.

Before: The Challenges of Social Media Marketing

On social media, Applus Services excels at engaging with its audience and showcasing its expertise. They leverage platforms like Facebook, Twitter, and LinkedIn to share informative content, industry news, and case studies, allowing clients and followers to stay updated with the latest trends and developments. This proactive approach helps build trust and positions Applus Services as a thought leader in their respective industries.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Applus Services's Successful Social Media Strategy

Additionally, Applus Services actively encourages interaction on social media. They respond promptly to comments, messages, and inquiries, ensuring that their audience feels heard and valued. By fostering a two-way communication channel, they are able to address client concerns, provide expert advice, and build long-lasting relationships.

Conclusion

However, there is room for improvement in Applus Services' social media marketing strategy. Firstly, a more consistent posting schedule could be beneficial, as it helps maintain the interest of their audience and ensures a steady stream of valuable content. Creating a content calendar and adhering to it would be a step in the right direction.

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