Case Study: Applied Industrial Technologies Social Media Strategy

Eager to learn how Applied Industrial Technologies is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Applied Industrial Technologies.

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Introduction

Applied Industrial Technologies is a global company that specializes in the distribution of industrial products and services. With a presence in more than 30 countries, its headquarters is located in Cleveland, Ohio. The company caters to a wide range of clients in various industries, including manufacturing, construction, mining, and oil and gas.

Before: The Challenges of Social Media Marketing

On social media platforms, Applied Industrial Technologies has adopted an effective marketing strategy that showcases its expertise and engages with its target audience. One of the positive aspects of their approach is their commitment to providing valuable content to their followers. Through educational blog posts, industry insights, and product updates, they strive to provide relevant information that can benefit their clients and prospects.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Applied Industrial Technologies's Successful Social Media Strategy

Moreover, the company actively engages with its audience by encouraging them to share their experiences with Applied Industrial Technologies' products and services. This not only creates a sense of community but also helps to establish trust and credibility among their followers. By promptly responding to comments, messages, and inquiries, they demonstrate a strong commitment to customer service and engagement.

Conclusion

However, there are areas where Applied Industrial Technologies can further improve its social media marketing strategy. One such area is the diversification of content formats. While they do an excellent job of sharing informative articles and updates, incorporating videos, infographics, and interactive content can enhance their reach and engagement. These visual elements can help to capture the attention of their audience and convey complex information in a more digestible manner.

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