Case Study: American Axle & Manufacturing Social Media Strategy

Eager to learn how American Axle & Manufacturing is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for American Axle & Manufacturing.

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

American Axle & Manufacturing (AAM) is a global leader in the design, engineering, and manufacturing of automotive driveline and drivetrain systems. Headquartered in Detroit, Michigan, AAM operates in various countries worldwide, including the United States, Mexico, Brazil, Germany, Italy, and China. With a focus on supplying original equipment manufacturers (OEMs), AAM addresses the needs of clients in the automotive industry.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: American Axle & Manufacturing's Successful Social Media Strategy

Good things on social media:

Conclusion

1. Engaging Content: AAM excels in creating engaging content on social media platforms. They consistently showcase their expertise in automotive technology by sharing informative articles, videos, and visuals. Through educational content, they successfully position themselves as a reliable and knowledgeable resource in the industry.

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