Case Study: AMEC Social Media Strategy

Eager to learn how AMEC is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for AMEC.

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Introduction

AMEC is a global engineering and project management company with a presence in over 60 countries. Headquartered in London, AMEC focuses on serving clients in various sectors, including oil and gas, mining, renewable energy, and infrastructure development.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, AMEC has excelled in several areas. Firstly, they consistently deliver valuable and informative content to their followers. By sharing industry insights, project updates, and thought leadership articles, AMEC establishes itself as a knowledgeable and trustworthy authority in the engineering field.

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Ideas about KPIs and OKRs for employee advocacy

After: AMEC's Successful Social Media Strategy

Secondly, AMEC actively engages with their audience on social media platforms. They respond promptly to comments, inquiries, and messages, showcasing their dedication to customer service. This engagement not only fosters strong relationships with existing clients but also attracts potential clients who see AMEC's commitment to communication.

Conclusion

Additionally, AMEC effectively utilizes various social media channels to reach a wider audience. They maintain a strong presence on platforms such as LinkedIn, Twitter, and YouTube, tailoring their content to suit each platform's unique features and audience preferences. This multi-channel approach allows AMEC to connect with professionals, industry experts, and potential clients across different social media platforms.

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