English

Case Study: Allergan Social Media Strategy

Eager to learn how Allergan is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Allergan.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Allergan is a multinational pharmaceutical company headquartered in Dublin, Ireland. With a strong presence in over 100 countries, Allergan primarily focuses on developing and manufacturing pharmaceutical and medical aesthetics products. Its client base ranges from healthcare professionals and patients to consumers looking for beauty and wellness solutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Allergan has been able to leverage these platforms effectively to connect with its audience and create engaging content. The company understands the importance of building a community and establishing trust with its customers through various social media channels.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Allergan's Successful Social Media Strategy

Allergan excels in delivering valuable and educational content through its social media platforms. By sharing information about medical advancements, treatment options, and patient experiences, they not only address the needs of healthcare professionals but also empower patients to make informed decisions. This approach not only establishes Allergan as a reliable source of information but also strengthens its relationship with its target audience.

Conclusion

Additionally, Allergan actively engages with its followers by responding to their queries and comments. This two-way communication fosters a sense of connection and provides a personalized touch, enhancing the overall customer experience. By addressing concerns promptly and demonstrating genuine care, Allergan demonstrates its commitment to customer satisfaction.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video