Case Study: Aker Solutions ASA Social Media Strategy

Eager to learn how Aker Solutions ASA is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Aker Solutions ASA.

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Introduction

Aker Solutions ASA is a global engineering company that provides products, systems, and services to the energy industry. Headquartered in Fornebu, Norway, it has a presence in various countries around the world, including the United States, Brazil, Malaysia, and the United Kingdom. The company primarily serves clients in the oil and gas sector, offering innovative solutions for exploration, production, and decommissioning.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Aker Solutions has adopted some commendable strategies to engage with its target audience effectively. Firstly, the company maintains a strong online presence across multiple social media platforms, including LinkedIn, Twitter, Facebook, and YouTube. This comprehensive approach allows them to reach a diverse range of stakeholders, including clients, investors, and job seekers.

Increase reach by sharing on social media

Ideas about KPIs and OKRs for employee advocacy

After: Aker Solutions ASA's Successful Social Media Strategy

Aker Solutions excels in sharing relevant and valuable content on their social media channels. They regularly post updates about new projects, technological advancements, and industry insights. By doing so, they position themselves as a thought leader in the energy sector, thereby attracting and retaining a large following of industry professionals and potential customers.

Conclusion

Another positive aspect of their social media strategy is the company's dedication to interacting with their audience. Aker Solutions actively engages with followers by responding to comments, addressing queries, and acknowledging feedback. This two-way communication fosters a sense of community and trust with their audience, enhancing their brand reputation.

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