Case Study: Air New Zealand Social Media Strategy

Eager to learn how Air New Zealand is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Air New Zealand.

Continue reading to find out!

Introduction

Air New Zealand is an airline that operates in several countries, including its home base in New Zealand and destinations across the Pacific, Australia, Asia, Europe, and North America. Headquartered in Auckland, Air New Zealand serves both leisure and business travelers, aiming to provide seamless and enjoyable experiences for its clients.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Air New Zealand excels in many aspects. Firstly, their use of creative and engaging content sets them apart. They frequently share visually appealing photos and videos, showcasing the beauty of the destinations they serve. This strategy helps to capture the attention of their audience and encourages them to explore and book flights with Air New Zealand.

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Ideas about KPIs and OKRs for employee advocacy

After: Air New Zealand's Successful Social Media Strategy

Secondly, Air New Zealand leverages user-generated content to strengthen its social media presence. They actively encourage their followers to share their travel experiences and tag the airline in their posts. By amplifying the voices of their satisfied customers, Air New Zealand effectively builds trust and credibility, enticing others to choose their services.

Conclusion

Furthermore, Air New Zealand has mastered the art of storytelling. They share compelling narratives through their social media channels, highlighting unique aspects of the airline and the destinations it serves. This storytelling approach establishes an emotional connection with their audience, making them feel more connected and inclined to choose Air New Zealand for their travel needs.

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