English

Case Study: Accor Hotels Social Media Strategy

Eager to learn how Accor Hotels is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Accor Hotels.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Accor Hotels is a multinational hospitality company headquartered in France. With a strong presence in over 100 countries, it caters to a diverse range of clientele including business and leisure travelers. Known for its world-class services and extensive hotel portfolio, Accor Hotels has successfully leveraged social media platforms to engage with its target audience and build a strong brand presence.

Before: The Challenges of Social Media Marketing

One of the key strengths of Accor Hotels' social media marketing strategy is its ability to create impactful and visually appealing content. The company effectively utilizes platforms like Facebook, Instagram, and Twitter to showcase stunning images of its properties, enticing potential customers to experience their premium accommodations. By leveraging the power of visual storytelling, Accor Hotels effectively communicates the unique experiences guests can expect at their hotels.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Accor Hotels's Successful Social Media Strategy

Furthermore, Accor Hotels actively engages with its audience through social media by responding to comments and direct messages promptly. This personalized approach helps in building a sense of trust and establishing a strong connection with customers. By addressing queries and concerns in a timely manner, the company demonstrates its commitment to excellent customer service, enhancing the overall guest experience.

Conclusion

Despite its successful social media marketing initiatives, there are areas where Accor Hotels can further improve its strategy. Firstly, while the company has a significant presence on popular platforms, it could explore additional channels such as YouTube and LinkedIn to reach a wider audience and cater to different demographics. By adopting a multi-channel approach, Accor Hotels can tap into the potential of these platforms to engage with travelers and corporate clients effectively.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

DOWNLOAD NOW DOWNLOAD NOW

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video