Required campaigns are campaigns that ambassadors must complete before they can access the rest of the campaigns on the Ambassify community. As an admin, you can make a campaign required in the back end of the platform.
On a practical level, this means that when ambassadors enter the community, they will only see the one or multiple required campaigns, and only when those are completed will they be able to see and interact with the rest of the campaigns.
Thanks to required campaigns, you can make sure that all ambassadors receive and engage with critical information before participating in other campaigns, leading to better communication and compliance.
You can use Required Campaigns to onboard employees onto the ambassador platform. Onboarding campaigns can be used to convey a variety of information to employees, such as instructions, tasks, platform tours, explaining the benefits of the advocacy program, etc.
By creating a required onboarding campaign, you can stimulate efficiency and operational transparency by openly communicating the goals, objectives, and expectations of the program to the employees. You can also promote a sense of belonging to a bigger community, by taking the time to show your ambassadors you care about their seamless transition into the ambassador program and experience.
When you’re focusing your efforts on spreading your company’s message on social media, it might be useful and smart to share a social media policy or guidelines with your employee ambassadors.
Social media policies or guidelines for employees normally outline the rules and regulations for good behavior on social media, best practices to engage online in a way that’s safe for both the company and the employees.
Sharing them through a required campaign in Ambassify ensures that all employee ambassadors have a clear overview of the safe conduct for online interactions, without misunderstandings or misinformation. This, in turn, will promote healthy interactions online and instill more confidence in your employees as they advocate for you on social media.
Training can sometimes be necessary to ensure that all of your ambassadors have the right skills to be good ambassadors for your company and feel confident when doing so.
Required campaigns can be used to share useful best practices and tips to improve one’s social media skills and thus get employees ready to be social media ambassadors right from the start. This way, you’ll foster confidence in them and guarantee a consistent level of social media skills.
If you plan on tailoring the content you share on the community to your employees’ interests, another way to use required campaigns is to share a survey with them to share their interests and content preferences.
This way, you’ll have an idea of what content they prefer to see from the first moment they join the community, which will allow you to personalize their experience. This, in turn, will create a more unique environment that will stimulate engagement and entice them to come back for more every time.
Required campaigns on the Ambassify platform are powerful tools for ensuring that all ambassadors engage with essential information before accessing the broader community content.
By leveraging this feature, you can streamline onboarding processes, ensure compliance with social media policies, provide valuable training, and gather insights on employee content preferences. This not only fosters a sense of belonging and boosts confidence among ambassadors but also drives meaningful engagement and ensures that your advocacy program operates smoothly and effectively from the very beginning.