It doesn’t matter if we’re talking about complex SaaS solutions for invoicing and book-keeping, backend solutions for e-commerce sellers, or top-quality cat and dog food, in both B2C and B2B, people are swamped with promotional messages:
The problem with all of this is that consumers don’t believe any of it anymore. There is a growing distrust rooted in the fact that none of it is authentic anymore, none of these faceless corporations are sharing a message that speaks to people in a trustworthy and genuine way.
Everyone’s in on the fact that brand messages and ads are transactional — it’s the company saying, “we’re showing/telling you this because we want you to buy something from us.”
Nearly two-thirds of consumers don’t trust most of the brands they do business with1. However, they do trust other people, especially those whom they view as their peers. So much so, that 91% of millennials trust online reviews as much as personal recommendations2.
That’s where employee advocacy comes in.
Employee advocacy is defined as the promotion of an organization — its brand, its products, and services — by its employees.
Thanks to social media platforms, it’s especially important today that employees are connected to more people than anything else. They are the ones who can establish those genuine connections companies need to grow their business, and consumers crave to be able to trust the brands they support. It's also a great way to further build up your hyperlocal social media presence.
In our free Ultimate Guide to Employee Advocacy, you will learn:
So instead of spending money on ads that no one believes anyway, turn your employees into brand advocates to raise brand awareness and spread the word about your product or service, company culture, and any news that you might have.