Ambassify Acquires Social Seeder to Redefine Together the Employee Advocacy Space
Ambassify announces the acquisition of Social Seeder, one of the historical players in the local market, strengthening its position in the European space. Ambassify kicks off this new journey with plans to make a much bigger and more positive impact on the broader space of Employee Advocacy and Engagement in Europe and beyond.
Employee Advocacy and Employer Branding are critical to business success in today’s competitive marketplace, and we believe they are becoming less of a commodity. Instead, they are a much more strategic investment for companies that wish to grow, scale, and maintain their competitive edge in the market.
That’s why Ambassify decided to acquire and merge with Social Seeder, one of the historical players in the local market, with a strong reputation owed to their work to bring the early employee advocacy use cases to the Benelux markets.
We will further strengthen our position in the European space and make a much more significant and positive impact on the broader space of Employee Advocacy and Engagement.
About Social Seeder
Founded in 2013, Social Seeder combines a strategic approach to employee advocacy with a communication platform to build connections and foster engagement.
At the outset, it had basic social media sharing features and aimed to engage people naturally close to an organization — from employees to customers or any vital business relationship — by turning them into online ambassadors.
Their mission found a renewed focus in the aftermath of the COVID-19 pandemic, which had a considerable impact on working conditions, leaving employees of any kind disconnected from company life, purpose, and values, as well as from their colleagues and peers.
That’s when Employee Advocacy and Employee Engagement boomed in Europe and beyond, as companies realized the importance of engaging and motivating their teams to strengthen relationships, trust, loyalty, and productivity.
The path to the acquisition
That’s where the Social Seeder mission and values align with Ambassify’s: the main driver of our work and mission is to help companies leverage employee voices to achieve multiple goals—from amplifying Marketing efforts to simplifying recruitment and boosting internal engagement. The key is activating employees and empowering them with a solid and advanced tool.
Koen Stevens, Ambassify Co-Founder & CEO: "2024 has been an important year for Employee Advocacy & Engagement, as well as the Employer Branding market, and we can sense an upcoming wave of consolidation. I'm happy we're one of the first to take action by acquiring Social Seeder, a well-known player with a strong reputation for ease of use and customer support that matches our Ambassify values.
Our acquisition of Social Seeder underlines our market leadership in the Benelux and adds fuel to our growth in the EU and APAC. The merger definitely has great potential after the pioneering work our teams have done to bring employee advocacy and employer branding to the local markets.
The combined knowledge and data both companies have built up over the years, and specifically Patrick's thought leadership and network, will allow us to develop new initiatives that will redefine the broader space. Especially now, when budgets are under pressure, our shared vision will become more essential than ever."
Patrick De Pauw, former Social Seeder CEO: "It’s a pity that the Social Seeder story had to end. But I’m pleased that, with Ambassify, our customers will find a solid partner for their Employee Advocacy initiatives."
The combined knowledge and data both companies have built up over the years will allow our extended team to expand beyond our current markets, launch new initiatives, and redefine the broader space of Employee Advocacy and Engagement together.
Read about this story in De Tijd - Belgium's financial newspaper [DUTCH]